According to Alasdair Gold of Football.London, North London giants Tottenham Hotspur are waiting to strike an impressive deal for the naming rights of their impressive new stadium.
Modern-day professional football has become highly commercial with huge amounts of money being pumped into the game. This has helped top players earn good money for their services as well as create more employment opportunities in the community.
Along with this, the stress of maintaining one’s position at the top in global football means that a club has to be wise in spending and investing necessary amounts of money in talented players. In the modern game, every avenue of revenue generation is key.
Stadium naming rights is one such source of income and something that Tottenham are looking at. Alasdair Gold, the Spurs correspondent for Football.london has now spoken up and shed light on where the issue stands.
“Tottenham have been holding out for the right deal and they want a figure that sits among the biggest stadium sponsorship deals in history. To be fair, it’s a stadium that does demand it. It’s one of the world’s best.”
The Multipurpose stadium of Spurs can host a plethora of different events which can make it an exciting proposition for several sponsors. Gold’s words reveal that the North London club are waiting for a deal that is in line with their standing as owners of one of the best sporting arenas in the world.
Tottenham’s Chief Financial Officer, Todd Kline is working on such a deal. He has already exhibited his credentials by playing an essential role in securing the Getir and Clinch sponsorship deal for Spurs.